Deliverables: Ration Book Test
The title pretty much says it all.
October 23rd, 2008
3 Responses to “Deliverables: Ration Book Test”
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Cindy says:
Talk about intensity! The green is so bright. Maybe it’s the computer screen though. As far as I know, government documents have an institutional, drab style. Usually in plain white paper. Which I’m not saying your document has to be a dull white, but why the intense green? Is it something you just whipped up in class today? Also, is this the book cover?
October 23rd, 2008 at 7:18 pm -
Lars says:
STOP USING KLAVIKA.
On a typographic note, I would use the tilting numerals instead of lining. Can the dotted lines be a bit thinner (~0.25pt-ish)?
Also, green seems like a bit of an impulse choice. Do all things green have to be visually green? In line with Cindy’s comment, institutional, but hopefully not drab or dull. Professional, clean, serious, ya?
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Alex says:
If you’re projecting this campaign in the future (or even now), how does the idea of a “Ration Book” from WWII get translated to be, “relevant” for today, meaning, how does could it elicit similar responses to it (constantly being under scrutiny). Take a look at ideas of tracking today: barcodes, RFID, Visa, thumb/retina/vein scans, GPS, etc… Perhaps exploration in this area could aid in developing your direction.