Focus
Billboard, Bus Transom Advertisement

This public service announcement resonated quite strongly with me. As a frequent pedestrian, I have almost been struck by idiots talking on cellphones whilst driving on more occasions that I care to recall. When the opportunity came along to execute a project that would allow me to vent some of that pent-up ire, I was thrilled.

In partnership with Aaron Schwartz, I developed this very time-intensive photo-based piece as an illustration of just how ridiculous and dangerous this asinine habit can be.

The final project was produced in two versions, one for use as a bus transom advertisement, the other as a large scale billboard.

Photography: Aaron Schwartz
Art Direction: Mark Stokoe
Post-Production: Aaron Schwartz & Mark Stokoe