Proper Propaganda
Mailer and Poster Campaign, Variable Sizes

For my fall semester graduate thesis project, I addressed the topic of government intervention in issues surrounding climate change. This project took the form of a multi-tier awareness campaign intended to remind the public of the influential role of government in regulating these issues. In order to accomplish this, a facade of wide-scale government communication was created.

The campaign was essentially a stunt intended to spook people into questioning their complicity in the government’s failure to act in the public’s interest. The campaign consisted of a mailed print component, a postering campaign, and a supporting website. The ruse relied on the campaign’s strict adherence to the graphic standards of the Government of Canada, while avoiding infringing on any of its trademarks.

For more information, visit the project's process blog.