The Cultch 2010/2011 Season Campaign
Booklet, 40 pages, 5.5in x 8.5in, Saddle-stitch
Poster, Various Sizes
This project was completed at
Metaform: A Communication Design Studio.

A long-time client, the Cultch came to us to design a variety of promotional materials for their 2010/2011 season campaign as well as the cover and interior template for their season brochure. We were faced with the challenge of representing a wide variety of performances while still maintaining the Cultch’s own identity, as well as keeping costs low. Using some elaborate photography, we created a vision of the wide range of experiences that the Cultch opens up to all its visitors. This was complimented in the advertisements with some cheeky copywriting drawing on the names and themes of the season's shows. The brochure's streamlined interior template made the showtimes and other information easily accessible, while allowing the stunning performance imagery to shine.

The project was also a bit of a personal challenge, as I shot and directed the photography for the cover simultaneously, while also trying to keep the dogs away from my croissant. Not to mention coming up with the aforementioned cheeky copy.