Various Logos and Visual Identities
Often the first thing you will ever find yourself designing freelance for your uncle's neighbor, logos are a constant source of fascination for me. Many people outside of the industry that I meet have no idea what my job entails, but they do know I make logos. I've never believed that a logo can perfectly sum up the essence of a brand or an idea. The beauty and clarity of the message relies on it's implementation.
That being said, it's probably best for the identity not to be terrible.
Here are some visual identities I've created for things great, small and absolutely fictional.